We make new
businesses market-ready.
From start-up to scale-up: we turn ventures into strong brands that build trust and grow faster.
Clients and ventures we've worked with
Challenges
Good ventures rarely fail because of the product.
The idea is solid. The business model works. The resources are there. And yet growth falls short of expectations.
Why? Because the market doesn't understand why the venture matters. The positioning is vague. The brand feels interchangeable. The website explains too little. Sales and marketing tell different stories.
That costs time, trust and growth.
Book a callWe solve typical challenges
- Successfully positioning new ventures in the market
- Establishing portfolio companies in the market faster and with less friction
- Building trust with customers, partners and investors
- Aligning sales and marketing around one shared story
- Establishing brands in the market faster
- Equipping venture teams with clear sales and communication foundations
- Communicating complex offerings clearly
- Building visibility and thought leadership
- Coordinating fewer service providers, minimising alignment effort
Our approach
More impact. Less alignment.
No detours. No frills. No fluff.
Instead of coordinating positioning, design, website, communication and technology across several agencies, you get everything from a single source.
Our strategy creates clarity. Our design creates recognition. Our technology creates impact.
One point of contact. One process. One story.
That's how brands with impact are built. Without detours.
Book a callOur services
Positioning &
Strategy
We lay the strategic foundation for successful ventures.
- Positioning
- Market and competitor analysis
- Value proposition
- Brand story & messaging
- Sales pitches
- Brand strategy
Brand &
Identity
We design brands that build trust and inspire.
- Naming & claim
- Visual identity & corporate design
- Design systems
- Brand guidelines
- Photo shoots & imagery
- Sales assets
Go-to-Market &
Communication
We turn positioning and brand into demand.
- Communication strategy
- Content strategy & production
- Campaign development
- Sales enablement (sales story, pitch decks, sales assets)
- LinkedIn communication
- Building thought leadership
Digital Experiences &
Platforms
We build touchpoints that make brands effective.
- Websites & landing pages
- Digital platforms
- CMS solutions
- Custom web applications
- UX/UI design & full-stack development
- Maintenance & ongoing development
mrge
Turning strategy into market impact.
As part of Waterland's buy-and-build strategy, mrge emerged as one of the world's leading commerce advertising platforms. We developed the strategic foundation for its market presence — from positioning and brand strategy to naming, corporate design and a new market category. The result: a corporate strategy turned into a strong brand with clear positioning, high recognition and a scalable market presence.
Services
- Positioning, brand strategy & sales story
- Naming, market category & corporate design
- Content & thought leadership strategy
- Website & social media / LinkedIn
- Sales materials, pitch decks & communication
- Brand film & campaign development
journaway
Scaling takes more than reach.
Since its early growth years, we have been helping journaway build one of the most successful travel-tech brands in the German-speaking market. From strategy, UX/UI and digital booking flows to investor presentations and ongoing brand and communication work, we support the company on its journey from start-up to international scale-up.
Services
- Positioning, brand strategy & sales story
- UX/UI design & customer journey
- Digital booking flows & conversion
- Ongoing brand and communication support
- Investor communication & pitch decks
- Content, social media & motion design
cerascreen
Trust is not a feature.
When the first direct-to-consumer health tests entered the market, we developed a brand for cerascreen that combines medical credibility with a modern, user-centred approach. Over the years, a single test grew into an international health brand with a broad product portfolio — from diagnostics to dietary supplements.
Services
- Corporate design & packaging design
- Website, online shop & UX
- Art direction & brand communication
- Social media & PR
- Point-of-sale communication & trade fair design
- Ongoing brand development
Massivkonzept
A brand that creates value.
Dein Regal became Massivkonzept: a digital furniture brand with clear positioning, innovative configurators and a consistent brand experience. Over several years we supported the brand build, its marketing and the evolution of the business model — all the way to a successful exit to Fab.com.
Services
- Positioning, brand strategy & naming
- Corporate design & art direction
- Website, UX/UI & digital configurators
- Renderings, photo shoots & print media
- Showroom concept & brand staging
- Ongoing brand and sales development
Bentekk
Simple stories for complex technologies.
Bentekk developed an innovative gas chromatograph for highly specialised applications. Together we translated the technology into a strong brand, compelling sales materials and an easy-to-understand story. The result was a brand presence that carried Bentekk from market launch to its successful acquisition by Dräger.
Services
- Corporate design & brand development
- Website & UX/UI design
- Sales enablement & sales materials
- Art direction, product renderings & photo shoots
- Social media communication
- Trade fair presence & brand presentation
“As we grew, our brand, user experience and communication had to grow with us. Over the years, the team helped us build our brand strategically and develop it continuously through ongoing brand and communication work — always clear, focused and fast in execution.”
Marco BehrendsFounder & CEO · journaway GmbH “In the health market, trust is the most important currency. It isn't enough to develop good products — they have to come across as clear, credible and professional. That's exactly what we created together, and we have consistently developed our brand over many years.”
Olaf SchneiderFounder & CEO · Cerascreen GmbH “With mrge, we didn't just want to bring companies together — we wanted to set a new standard in commerce advertising. That required clear positioning, a strong brand and a compelling story. The agency created this strategic foundation and implemented it consistently across every touchpoint: fast, pragmatic and with a clear eye for what matters.”
Tobias ConradCCO of mrge (at the time of the brand build) · mrge Group GmbH
Why us?
Brands have to work.
We don't build brands for their own sake. We build brands that make ventures understandable, create trust and enable growth.
- Closeness
- We understand our clients' challenges and think like entrepreneurs.
- Focus
- We concentrate on what matters and create clarity.
- Hands-on
- We work pragmatically, quickly and with a focus on solutions.
- Integration
- We offer strategy, design and technology from a single source.
Our team
Strategy meets market expertise.
Henning Kruse
Project Management
Martin Rahf
Strategy
Sascha Mauson
Design
Julian Oberhoff
Development
Let's talk about your next venture.
Whether venture studio, company builder or VC:
We make sure your ventures have an impact in the market faster.
Book an intro callGet in touch
hey@that-works.de